For many successful companies today, the internet has long been a viable option in the marketing of a product. While billboards, TV commercials, radio and print ads have succeeded in the past, they won't impact on the market today. Many people no longer check film times in the newspaper, they refer to online sites. Many people no longer write letters, they write emails electronically. Many are shy away from garage when Craigslist can be used. While some may resist the facts, every day this country and the rest of the world rely more and more on technology. This is not something to be afraid of or to dwell on; it's something to profit!
It is easy to see the growing popularity of social networks for people born after 1980, and it is not necessary to identify the direction in which the popularity of our world social media market remains. Persons between 20 and 29 years of age are using social media more than any other age group, 41% spending 11+ hours a week on social media sites. 30-39 years are the next most common social media user base, 37 percent of which spend 11+ hours a week on social media sites as well. While younger groups are more interested in social status on those networking sites, older groups focus on marketing and advertising. Most people have understood Facebook, which is the largest social networking website to date. There are over 500 million users on Facebook, half of whom log on at least once a day. Among the US Internet population, 72 percent are Facebook members, with 18-24 years the fastest growth. This is 36% of internet users in this country visit a single website every day! Another channel with this kind of impact would be extremely difficult to find. Twitter, Linkedin and blogs are just a few of today's popular social networks, all of which provide a large group of people with outstanding accessibility.
Social media is the fastest-growing marketing tool and any business which does not capitalize on its many capacities could be at a competitive disadvantage. Waiting around this growing marketing tool and not taking advantage of it is a chance that companies do not have. Business is always evolving and marketing campaigns must therefore be carried out to keep pace with competition. So why wouldn't anybody get involved in social marketing immediately? It can't be money, since most of the networks are free. It can't be experience, because everyone can cheaply outsource their social marketing. Most people don't know. They don't know what it is nor do they understand what it is. Most importantly, however, they are not aware of the positive economic growth that their company might have.
Social media marketing aims to transmit different forms of media, simply and easily, via social networking technologies. Some benefits of social media include increased exposure, increased lead generation, new partnerships gain, increased traffic, and reductions in marketing costs. On average, 88% of social media marketers reported increased exposure to their businesses. Nearly half of the individuals who have been employed in social media marketing tactics for 12 months or less reported new partnerships. Users who spent 6 or less hours per week experienced an increase in their lead generation and a reduction of marketing costs by 58 percent of the small businesses using social media marketing.
The Internet offers new products, capabilities and tools in this world that were never possible before. Social media marketing enables hundreds, thousands or even millions of people to be able to influence a fraction of the cost of outdated marketing practices. It is the businessmen of today's responsibility to focus on the future and direction of every market. Social media is an intelligent investment for almost any company and the sooner it is integrated into the strategic initiative of a company will benefit. Social media networking will only grow, and I would recommend establishing your brand as soon as possible.
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